The ‘Nobody Wants To See Your Junk’ campaign  used humour to appeal to our target audience of young men, as we aimed to connect the dots between action and effect with the group. The ‘Nobody Wants To See Your Junk’ is a digital marketing and influence campaign, situated primarily on TikTok. We were first approached by Leitrim County Council to deliver a marketing campaign. However, we expanded our campaign to include PR and influencer services.  WTP worked with the Environmental Officers at Leitrim County Council to develop a marketing strategy for the campaign. Our strategic approach for digital promotion coalesces around TikTok/social media influencer content and both digital and traditional PR coverage. 

WTP partnered with high-reach TikTok influencers, working with them to develop bespoke content for the campaign. Tapping into the TikTok influencer market, a first for Leitrim County Council, ensured we were reaching our primary audience where they are. WTP worked with one of the top Irish TikTok content creators, Seamus Lehane, who has a combined following of 257K people (TikTok/Instagram). We also worked with local, up-and-coming content creator, Ralph McKeown who has incredible popularity with the teen-market in the county. McKeown has 1.8 million culminated likes, with a following of 28 thousand on TikTok. To support the digital marketing side of the ‘Nobody Wants To See Your Junk’ campaign, WTP also bought washroom sites across County Leitrim.  For the out-of-home advertising campaign, we created an eye-catching, modern advertisement which would stimulate organic sharing on social media amongst the target audience.