Welcome to Ireland’s only Social Marketing agency*

We are the go-to agency for Ireland’s public sector and non-profits for
behaviour and attitude change campaigns tackling Ireland’s biggest social issues.

* Yes we do social media too, but that’s not what we mean by Social Marketing

Social marketing is a blend of behavioural science with commercial marketing techniques for positive social impact.

This is our speciality.

Our Services

Strategy

Communications Strategy Behavioural Insights

Marketing

Digital Marketing 

Influencer Marketing 

Integrated Campaigns

Creative

Creative Advertising 

Copywriting 

Graphic Design 

Art Direction 

Video Production

Comms & PR

PR

Public Affairs

Stakeholder Relations

 Our Manifesto

We will only do work with a strong social impact

We are driven by our values - above all else

We are more interested in impact than fees

The customer is always right, within reason - we will tell you if you’re wrong

Our people come first

We treasure our work-life balance

We work for a better, reimagined and shared future

We the People is a Social Marketing agency that specialises in helping our clients target hard to reach groups and audiences. We are the go-to agency for behaviour and attitude change campaigns tackling Ireland’s biggest social issues.

Through our work, we try to make Ireland a better and more inclusive place for everyone. Our values are everything to us.

We provide strategic and practical communications advocacy, fundraising, behaviour & attitude change and public information campaigns.

Our team is a diverse blend of imaginative creatives all from different walks of life. We have strategists, behavioural psychologists, publicists, videographers, graphic designers, creative directors, digital marketers, advertising planners and project and account managers on our team.

Our Clients

Featured Project

#ProudAF

Gay Project

Find out how we built a campaign to tackle racism within the LGBT+ community

Featured Project

Be Moved

Sport Ireland

Find out how we built a campaign to drive up participation numbers in sport and physical activity during the pandemic

Featured Project

#OwnYourRights

Threshold

Find out how we built a campaign to inform renters of their rights and
signpost them to support

Let's make something great together